The Cherub Rubs StoryWhen Keeli had her first child, she set out to look for safe, natural skin care for her little one; products without artificial fragrances or harmful chemicals, knowing that long-term usage can cause skin sensitivities. To her surprise, she couldn't find what she was looking for!
She realized that many of those "natural" products were made from synthesized ingredients. When her second baby had an allergic reaction to milk and developed a severe case of nappy rash, Keeli decided she needed to try and develop her own products to treat him.
After careful research, Keeli created her own products at home. She then started sharing them with her friends, and a few years later, it became a cottage industry which developed to Cherub Rubs - a certified organic skin care range that truly protects and cares for an infant's delicate skin, helping even troubled skin conditions such as dry itchy skin, as well as red, chapped skin.
Why Choose Cherub Rubs?
It's suitable for all skin types
This includes newborns, pregnant mums and those with sensitive skin. You can apply our products to your body, hair, or even face!
It's fully Australian made and owned, and uses 100% natural ingredients.
We use high quality raw materials which are sourced from Australia and organic where possible. The concentration of essential oils we use is also specifically formulated for the safety of babies. What goes on your skin may go into the bloodstream, so being 100% natural is especially important!
It's fully certified organic
In compliance with Australia’s National Standard for Organic Produce, Cherub Rubs’ certified organic products contain at least 70 - 95% certified organic ingredients, while all the remaining ingredients come from natural sources.
It's certified toxic-free
Babies’s skin lacks natural immunity and is extremely sensitive to chemical applied on it. Choosing toxic-free organic products such as Cherub Rubs helps avoid adverse effects to your baby’s health from harsh chemicals, and promotes healthy skin growth naturally.
avoidance of most synthetic chemical inputs (e.g. fertilizer, pesticides, antibiotics, food additives, etc), genetically modified organisms, irradiation, and the use of sewage sludge;
use of farmland that has been free from synthetic chemicals for a number of years (often, three or more);
keeping detailed written production and sales records (audit trail);
maintaining strict physical separation of organic products from non-certified products;
undergoing periodic on-site inspections.