About Us

The Cherub Rubs Story

When Keeli had her first child, she set out to look for safe, natural skin care for her little one; products without artificial fragrances or harmful chemicals, knowing that long-term usage can cause skin sensitivities. To her surprise, she couldn't find what she was looking for!

She realized that many of those "natural" products were made from synthesized ingredients. When her second baby had an allergic reaction to milk and developed a severe case of nappy rash, Keeli decided she needed to try and develop her own products to treat him.

After careful research, Keeli created her own products at home. She then started sharing them with her friends, and a few years later, it became a cottage industry which developed to Cherub Rubs - a certified organic skin care range that truly protects and cares for an infant's delicate skin, helping even troubled skin conditions such as dry itchy skin, as well as red, chapped skin.

Why Choose Cherub Rubs?

It's suitable for all skin types

This includes newborns, pregnant mums and those with sensitive skin. You can apply our products to your body, hair, or even face!

It's fully Australian made and owned, and uses 100% natural ingredients.

We use high quality raw materials which are sourced from Australia and organic where possible. The concentration of essential oils we use is also specifically formulated for the safety of babies. What goes on your skin may go into the bloodstream, so being 100% natural is especially important!

It's fully certified organic

In compliance with Australia’s National Standard for Organic Produce, Cherub Rubs’ certified organic products contain at least 70 - 95% certified organic ingredients, while all the remaining ingredients come from natural sources.

It's certified toxic-free

Babies’s skin lacks natural immunity and is extremely sensitive to chemical applied on it. Choosing toxic-free organic products such as Cherub Rubs helps avoid adverse effects to your baby’s health from harsh chemicals, and promotes healthy skin growth naturally.

Cherub Rubs has been
awarded the following certifications:

In some countries, certification is overseen by the government, and commercial use of the term organic is legally restricted. Certified organic producers are also subject to the same agricultural, food safety and other government regulations that apply to non-certified producers.

Today Cherub Rubs is one of the few fully certified organic skin care ranges in the world, using not just natural ingredients, but ingredients that are certified organic. Cherub Rubs provides concerned parents with one of the most natural skin care ranges in the world and an alternative to steroid-based treatments for dry skin conditions.

Organic Certification

Organic certification is a certification process for producers of organic food and other organic agricultural products. In general, any business directly involved in food production can be certified, including seed suppliers, farmers, food processors, retailers and restaurants. Requirements vary from country to country, and generally involve a set of production standards for growing, storage, processing, packaging and shipping that include :

  • avoidance of most synthetic chemical inputs (e.g. fertilizer, pesticides, antibiotics, food additives, etc), genetically modified organisms, irradiation, and the use of sewage sludge;

  • use of farmland that has been free from synthetic chemicals for a number of years (often, three or more);

  • keeping detailed written production and sales records (audit trail);

  • maintaining strict physical separation of organic products from non-certified products;

  • undergoing periodic on-site inspections.